Blackspace

A refreshed website and brand identity for a non-profit urban design group

Microsoft “Where ideas collide…”

Website landing page and campaign sizzle reel signaling a new era of Microsoft’s flagship productivity products

Uber Health

Uber Health’s campaign toolkits to provide a holistic view of their offerings, tailored to a different audience for each campaign: caregivers, older adults, and Medicaid recipients

Other work

Google Quantum AI

In the race to build the world’s first large, error-corrected quantum computer, Google’s Quantum AI team is at the forefront. They needed help reimagining their brand in a way that chronicles their history, inspires their audience, and showcases the magnitude of their.

I wrote concise copy for 10 re-designed web pages that could speak to the quantum community, KOFs, press, and tech enthusiasts — all with differing understanding of the subject matter.

Client
Google

Year
2023

JP Morgan Chase investment dashboard

The JP Morgan Chase investment dashboard need to be overhauled with users who have not yet opened an account or started investing in mind. The ask was to make it friendly, simple, and informative.

By consulting with product owners and researchers we prototyped a holistic dashboard experience that encouraged new and non-investors to explore JPMC’s investment tools. New features we designed and built UX content to include: news, watchlists, top movers, sign-up CTAs, and more.

Key to my writing was to use simple UX copy by combining my industry knowledge and research findings.

The experience is currently live in the Chase app.

Client
JP Morgan Chase

Year
2021

Microsoft Unlocked

How Microsoft’s Reading Coach is helping to improve literacy around the world. (13+ million views)

Unlocked is Microsoft’s digital magazine aimed at sharing stories of people using technology to change the world using long-form articles coupled with interactive design and video elements. Topics ranged from cybersecurity in rural hospitals to schools using Minecraft to teach digital safety.

I helped craft creative concepts, develop video storyboards, write the subsequent long-form editorial articles, and create GTM assets including social posts and video cutdowns.

Results:

  • 2 Webby Awards

  • 20+ million YouTube views across 3 videos

  • 10+ million site visits for each article.

Read “Crafting Skills that Matter”

Read “Going the Distance”

Read “Reading’s Next Chapter”

Client
Microsoft

Year
2024-2025